During the last two years of my undergraduate degree, I created the feminine hygiene product brand EASE. EASE is a modern take on what packaging can be for pads and tampons. Rather than the typical design of plastic bags with giant images of pads on the front, EASE's packaging design defies the norms and brings a level of class and beauty rarely seen for these kinds of products. The entire art direction of EASE was created by me, from the logo to the unique colors of each package.
To go along with my packaging designs I also created a website mockup and the screens can be viewed in the slideshow. The goal of the website mockup was to showcase how customers could order EASE products online through a unique and customizable subscription service.
Product packaging design